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  • Sham Ahmed

The Benefits of Salesforce Customisation: How to Get the Most Out of Your CRM Investment

Updated: Mar 27


Salesforce is a powerful customer relationship management (CRM) platform that provides businesses with a wide array of tools and features to manage their sales, marketing, and customer service activities. To fully realise the benefits of Salesforce and meet the needs of their organisation, customers are required to step beyond the basic version of Salesforce and employ customisation.


Organisations can employ a range of customisations within Salesforce. To help you understand the possibilities, we've outlined the benefits of Salesforce customisation.



Increased Efficiency and Productivity


One of the primary benefits of Salesforce customisation is increased efficiency and productivity. Customising your Salesforce environment to meet your unique business processes and requirements can streamline your workflow and make your day-to-day activities much more efficient. By automating manual tasks, reducing data entry time, and improving data accuracy, you can free up valuable time and resources for your team to focus on more strategic initiatives.


Increased User Adoption


Another key benefit of Salesforce customisation is improved user adoption. When your Salesforce environment is customised to meet the specific needs and preferences of your users, they are more likely to use it on a regular basis. This increased usage leads to better data quality, more accurate reporting, and a stronger ROI for your Salesforce investment.


Enhanced User Insights


Customising your Salesforce environment also provides you with enhanced data insights. By creating custom reports and dashboards tailored to your business, you can gain a deeper understanding of your data and make more informed decisions. This can lead to improved sales and marketing efforts, better customer experiences, and increased revenue for your business.



Tips for Getting the Most Out of Your Salesforce Customisation Investment


Now that we've explored the benefits of Salesforce customisation, let's take a look at some tips for getting the most out of your investment:


  • Work with a Trusted Partner: Partnering with a reputable Salesforce consultant like Badal can help ensure that your customisation project is successful. A trusted partner can help you identify the right customisations for your business, implement them correctly, and provide ongoing support.

  • Focus on User Adoption: As mentioned earlier, improved user adoption is a key benefit of Salesforce customisation. Be sure to involve your users in the customisation process and consider their needs and preferences when making decisions.

  • Plan for Ongoing Maintenance: Salesforce is constantly evolving, and your customisation should reflect this. Be sure to plan for ongoing maintenance and upgrades to ensure that your customisations continue to meet your business needs.

  • Prioritise Customisations: With so many customisation options available, it's important to prioritise the ones that will have the biggest impact on your business. Work with your partner to determine the customisations that will provide the greatest return on your investment.

Salesforce customisation is a powerful tool for businesses looking to maximise their investment in the platform. By increasing efficiency, improving user adoption, and providing enhanced data insights, customisation can help you achieve your business goals and drive success. If you're interested in exploring Salesforce customisation for your business, contact Badal today. Our team of certified Salesforce experts can help you fully realise the benefits of this powerful platform.


Learn more by downloading our fact sheet.

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