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About Us

Helping organisations unlock the true potential of Salesforce


Badal is a leading Salesforce consultancy company based in Manchester, UK.

All highly seasoned end-user Salesforce Admins, Business Analysts, and Product Owners, the Badal team understand firsthand the challenges of working with external consultants and the difficulties of bringing informal business processes to life.  We understand the frustration that comes with ineffective Salesforce implementations, recognising that sometimes processes have to be teased out or simplified.


Our team works tirelessly to ensure that your solution not only meets your current needs but also stands the test of time through growth and acquisition. We've delivered outstanding results in projects involving implementation, customisation, migration, integration, continued support, maintenance, Pardot, and CPQ.

Contact us now to take your Salesforce platform to the next level and achieve lasting success.

Meet the Badal Team


CEO & Lead Technical Architect

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A literature enthusiast, Sham is 7x certified in Salesforce and leads the development of technical solutions and architectures, including CPQ and Pardot.

Sham Ahmed

Head of Strategy & Solutions

A keen cyclist, Nils ensures that the technology solutions designed and implemented deliver against business requirements.




Head of Operations & Delivery


A creative, Ste creates project roadmaps, manages project development end to end, and oversees releases.



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